Client: Ohio Tuition Trust Authority
Agency: Fahlgren Mortine
Partner/Strategy & Creative: Neil Widerschein
Art Director: Rachel Winner
Senior Copywriter: Jen Licón-Conner
Animation Art Director: Cody Philips
3D Art: Ryan Wyss
Director/Editor: Storytellers Anonymous
SITUATION
Overcome the inertia relating to saving for college by making it a NOW problem, with Ohio’s 529 Plan being the simple solution.
STRATEGY
Through a highly targeted media plan (pre-roll, programmatic banners), a custom landing page, and targeted social strategy (Facebook instant experience, video ads, promoted ads), we brought the future issue of college into the present moment, literally. By leveraging key moments, like your kid going back to school or starting to make their own decisions by picking out their own outfit, we were able to educate parents on how simple it is to meet whatever savings goal they may have by taking advantage of the tax-free savings power of a Ohio 529 Plan from CollegeAdvantage.
AWARDS
Platinum Marcom Award