Client: Sajacks Transport
Art Director: Rachel Winner
SITUATION
Sajacks Transport, a family-owned logistics and transportation company, is known for providing safe and superior transportation solutions to both small and large companies. Sajacks Transport came to me for help in creating a look for them to stand out in the fast-paced, competitive transportation industry.
STRATEGY
After speaking with the owners and executive leadership, I designed and developed a new identity that referenced Sajacks Transport’s confidence in providing smart and personable service to their clients. The resulting logo combined forward motion with a signature to bring to life both their family-owned heritage and their goal of always providing forward-thinking solutions.