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Rachel WInner
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Popeyes Louisiana Kitchen Visual Identity

Client: Popeyes Louisiana Kitchen
Agency: 500 Degrees
CCO: Michael Piekarski
Creative Director: Luis Ferrero
Associate Creative Director: Emily Murray
Art Director: Rachel Winner
Copywriter: Thomas Barry

Popeyes is known for 12-hour marinated chicken. But when it came to branding, they hadn’t cooked up anything new in years. Although the brand’s heritage had built a passionately devoted following, they weren’t winning new, younger customers. The solution was an updated visual identity that cleverly infused new elements into their tried-and-true branding. This included new fonts; “Chicken Sans” and "Chicken Script", a new iconic character named Poppy, and original illustrations paying homage to the brand’s Louisiana roots. It was up to us to help this bird fly the coop and meet the world through our path-to-purchase expertise.

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