Client: Ohio Tuition Trust Authority
Agency: Fahlgren Mortine
Partner/Strategy & Creative: Neil Widerschein
Art Director: Rachel Winner
Senior Copywriter: Jen Licón-Conner
Animation Art Director: Cody Philips
3D Artist: Ryan Wyss
Director/Editor: Storytellers Anonymous
SITUATION
Make saving for college a now problem for parents/families – in this case, involving those that have an interest in sports.
STRATEGY
Through a targeted CTV spot to air on Fox Sports Ohio, we explain the advantage of starting an Ohio 529 Plan now in a way that a sport enthusiast will understand.