Client: National Veterans Memorial and Museum
Agency: Fahlgren Mortine
Executive Creative Director: Mark Westman & Andy Knight
Creative Director: Bill Marconi
Art Director: Rachel Winner
Video Art Director/Editor/Production: Cody Philips
SITUATION
The National Veterans Museum and Memorial wanted to let families know that they aren’t some boring history lesson but the perfect place for parents and their kids to visit while they are on spring break.
STRATEGY
Kids look up to heroes, most of which are masked and wearing a cape. And being a kid, well, that can take courage. Our idea used these two, familiar ideas (heroism and courage) and drew a line straight to The National Veterans Memorial and Museum. Our idea tells the story that real heroes do exist and that courage is right around the corner. A targeted media plan allowed us to bring this message to life through video, radio, social ads and web banners.