Client: Burger King
Agency: 500 Degrees
CCO: Michael Piekarski
Creative Director: Luis Ferrero
Associate Creative Director: Andrea Zadro
Senior Art Director: Rachel Winner
For more than 20 years, it was business as usual at Burger King. That all changed in 2020. The King needed an updated look from head to toe that represented its legacy but also introduced a new emphasis on quality. Everything from the brand’s logo to merchandising, restaurant décor and menus got the royal treatment, leveraging vibrantly bold colors, a new “Flame” font, updated uniforms and revamped packaging. Rolling out the rebrand at every touchpoint was a massive undertaking that ultimately delivered on the brand’s promise of a vastly improved guest experience.