Client: Bed Bath & Beyond
Agency: SBC Advertising
Executive Creative Director: Ryan Conover
Art Director: Rachel Winner
Copywriter: Emmy Runyon
Designers: Morgan Johnson, Joel Jackson
SITUATION
Bed Bath & Beyond and their internal design team, were in the process of re-branding their circulars (from both a visual and content perspective). They asked us to bring this to life in a few, key circulars.
STRATEGY
Each circular positioned Bed Bath & Beyond as a full-home solution, from season to season and engaged customers through its’ bright, colorful art direction, content that lended itself to “getting the inside scoop,” and value-driven/seasonal relevant product stories.