Client: National Veterans Memorial and Museum
Agency: Fahlgren Mortine
Executive Creative Director: Mark Westman & Andy Knight
Creative Director: Bill Marconi
Art Director: Rachel Winner
Video Production: Mills James Inc.
SITUATION
The National Veterans Museum and Memorial, named one of Architectural Digests most anticipated buildings of 2018, needed a meaningful and enduring brand established, while driving ticket sales and membership inquiries.
STRATEGY
Keep the focus on people. This is not a war museum. You will not see tanks or fighter jets on display here. What you will see is courage – reflected in the stories, experiences and personal effects of America’s Veterans. Which is why we say…It’s More than a Museum. It’s the New Home of the Brave.
Through a multi-channel marketing campaign, focused on Central Ohio (May-Dec. 2019), we leveraged this unique trait of the museum and connected visitors to the simple fact that this is a one-of-a-kind museum worth experiencing.
THE RESULTS
4,790,000 digital impressions, 40,300 site sessions, 19,000 event page views, 1,200,000 Pandora impressions, 3,800,000 potential Eason visitors, 146,000 moviegoers, 205,000 paid social impressions with 7,600 clicks and 1,200 attendees driven to events. +15,000 visitors (and counting) from the launch of the campaign