Client: Bed Bath & Beyond
Agency: SBC Advertising
Executive Creative Director: Ben LaPlaca
Art Director: Rachel Winner
Copywriter: Lee Ann Roberts & Emmy Runyon
Designer: Mike Soltis
SITUATION
Bed Bath & Beyond wanted to bring to life what can’t be found in their brick-and-mortar stores and to position themselves as a source of inspiration and a go-to place for home decor.
STRATEGY
We decided to focus the catalogs on the products that make every day life better. The art direction for the book was inspirational, the content conversational, and the moments realistic. We pushed the envelope on gender roles and what a room in a home looks like. A stylish, no-fuss approach to product styling, a mixture of high-end and affordable products and a fresh design approach positioned Bed Bath & Beyond as a home decor expert from season to season.